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Posts Tagged ‘PMX’

Microsoft Thinks BIG with PMX: Their Next Billion-Dollar Business?

Windows Mobile 7

 

*Thank you to the individual who sent me an email about this job post! If you wish to let everyone know who you are, feel free to do so via a comment. I like giving credit where credit is due!

 

There’s quite an interesting job description over on Microsoft’s Careers website for a Senior Advertising Manager on the Premium Mobile Experiences (PMX) team — yes, the same team you’ve been hearing about lately because of the information that’s been unearthed from the Zune’s drivers (references here and here). The PMX team is a group within the Mobile Communications Business of the Entertainment and Devices division at Microsoft. They’ve acquired such acts as Danger, Inc. — a company who is known for their mobile entertainment platform which powers T-Mobile’s Sidekick.

 

Check out the following excerpt from the job description which can be found here. We learn a small fraction of the purpose of PMX, as well as how valuable Microsoft thinks they are:

 

The Premium Mobile Experiences (PMX) team offers a rare and extraordinary opportunity for a highly motivated and skilled individual to help us build the next billion dollar business for Microsoft. If you have experience in advertising, a passion for the mobile industry, software, and services, and want to help challenge conventional thinking and take the mobile industry in a new direction, then PMX is the place for you.

 

The Premium Mobile Experiences team is a new group in the Entertainment & Devices division. As a young team, PMX offers a terrific opportunity for the right individual to help drive strategy and help shape overall marketing plans from an early stage. PMX is a highly entrepreneurial team that is leading innovation in consumer mobile experiences, including community, communication, and connected entertainment. PMX includes the Danger business which currently powers the T-Mobile Sidekick.

 

As I mentioned, Danger is a subsidiary of Microsoft now. Here’s what the Danger website says about it:

 

Danger is now a part of Microsoft’s new Premium Mobile Experiences (PMX) team, a group within the Mobile Communications Business (MCB) of the Entertainment and Devices Division at Microsoft. Danger will continue to build great, intuitive client software for mobile handsets connected to powerful hosted back-end services that fosters rich consumer experiences in communication, media sharing, entertainment and personalization. Having the combined forces of Danger & Microsoft will strengthen our ability to provide innovative mobile experiences to more consumers.

 

In related news, I’ve received via email a rumor that Microsoft will be unveiling Windows Mobile 7 at the Mobile World Conference with Nvidia by their side (Tegra). Whether that’s true or not is anyone’s guess, but I thought I would pass it along anyway. More as it comes in!

 

-Stephen
http://www.msftkitchen.com