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Could Windows Phone 7 Breathe New Life into Zune HD Sales?
With the Zune HD comparisons running amok (and for obvious reasons), it has me thinking on the Apple track just a bit. Follow along and see if you agree.
With the success of the iPhone came a new generation of iPod which mirrored the success of its mobile counterpart, all sans the phone functionality. Well, who’s to say that the same thing can’t happen for Microsoft? The only difference here, of course, is that the Zune HD has been present in the market for quite sometime now where the iPod touch didn’t come along until well after the fact where the iPhone is concerned. Where the Zune HD is concerned, I only see that playing to Microsoft’s advantage, though. As a matter of fact, the excitement that has already been stirred up is the exact same excitement that happened with Windows 7, and we all see how that turned out (absolutely great, if you haven’t been paying attention). Because of that, I really think it will steer attention towards the Zune — perhaps even well before Windows Phone 7 devices hit the market.
Think about it. With Windows Phone 7′s UI resembling the Zune HD’s so much and all the excitement being generated by it, people may just want to get their hands on it ASAP. And why wouldn’t you? Practically anything you do on the Zune will be instantly available on Windows Phone 7. Zune Marketplace subscriptions, Zune applications (this one isn’t officially announced yet but I’m willing to bet on it), et al will be available right there on your phone if/when you decide to adopt one in place of your Zune HD. The ability to experience the future of Windows Phone 7, available on the store shelves RIGHT NOW (sans the ability to call anyone or browse in the same manner as Windows Phone 7 will).
And let’s not forget the individuals who cherish the separation of phone and entertainment device. Though it is ultimately carrying one more device, there are plenty of individuals who want their phone to serve *only* that purpose. Those days are certainly coming closer to eradication, but until battery life becomes a concern of the past and integration between phone, entertainment, and your life becomes a completely facile process encompassed within one device (which Windows Phone 7 appears to do in spades), you will still have that welcomed distinction.
Who would’ve thunk it that the Zune HD’s most successful marketing could come from a mobile phone counterpart? Microsoft, that’s who.
-Stephen
http://www.msftkitchen.com
IT is nice that atleast microsoft give some real attention toWindows mobile after windows mobile 5.0 which were release around in 2006.[Windows mobile 6.0, and 6.5 were just a mere change with building CF 2.0 and some minor changes]
But Now let see when will be the Windows 7 SDK available for VS2010 and we start playing with it
I think maybe the Zune service will benefit from this excitement in the short term. But not really the Zune HD as a device. For me it seems that Microsoft understands that there really is no need for an MP3 player anymore. So I think what they will do is making all Windows Phones the new Zunes with only two different types of devices for special needs: the “Pink Phones” for young teens and the Zune HD for geeks. The Zune HD also is something like a portable BluRay player and therefor will stay relevant. IMHO
From the touch screens to the zoom in/out…I still feel that Microsoft is playing catch up to Apple. I’m still waiting for them to take the leap and try something different and go from following to leading…
I think one of the best things that Windows Phone 7 Series will do for Zune is launch of the Zune Marketplace internationally… Here in Australia, I know a number of people in my social circle that are keen for the Zune HD but with no local Zune support, let alone the Zune Pass, we were always frustrated…
Now, with the impending release of the Windows Phone Series 7, word has come out that the Zune Marketplaces will expand into markets wherever the Phones are available. Wherever they go, Zune HD’s will follow…
Huzzah! I, for one, welcome our new Zune masters…
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